Richard and I were often told how much we were alike. I’m sure that didn’t bother me near as much as it did him. But it was true. In fact, I came to think of him as the new improved version of me.
One example of the apple not falling far from the tree – Cutco.
Back in the caveman era when I was attending the University of Kentucky I saw an ad in the Lexington paper offering a flexible good paying job to college kids. To find out more you had to attend a meeting at a local hotel. I went to the meeting.
Turns out the “job” was being a salesman for Cutco Cutlery.
Cutco makes kitchen knives and gadgets. They’re really great products. They’re also very expensive. They’re the kind of knives your kids will fight over when you pass on.
One of Cutco’s marketing models it having college kids sell their products. The salesperson went to the prospects house and gave a presentation. When it came time to talk price they always wanted you to quote the price on a weekly basis. They setup payment plans. The full price for a set of knives and kitchen accessories would cause sticker shock.
If you got good at selling knives they promised to move you up to the waterless cookware division where the money was better.
I signed up to be a salesman.
I have no idea why I did that. I was very shy. Going out and talking to strangers about expensive knives was way out of my comfort zone. The demonstrator set I bought was the only set I sold.
Imagine my surprise when Richard came home and asked us to buy some knives from him. Yep, he had signed up to sell Cutco.
He was much better at than I was.
The first step they teach is to make a list of all your relatives, friends, and acquaintances. This is your “warm market” – people that know you and will be more likely to listen to your presentation.
Richard did as instructed. He gave a lot of presentations. He sold something to just about everyone he talked to. He sold to the parents of his friends, his teachers, and people from church. I don’t think he hit the family members too much.
We would get reports back from people we know that bought knives from him. They were amazed at his professionalism. He was well known for his rather “casual” style of dress. He wore shorts and a t-shirt to church, even in the worst of winter cold. Having him show up in dress clothes and a tie was a shock for them.
This was one of his jobs during a summer break from college. I don’t think he ever sold a full set, but he sold something to just about everyone.
Seems like he got about a 10% commission. So spending an hour to sell someone a $70 knife didn’t make him rich. He did end up with a full set of knives and several kitchen gadgets – many of them prizes for high sells.
I was proud of him for overcoming his shyness and doing a hard job well.
